LODESTAR
The company

About NATIVE SOLUTIONS, LLC

NATIVE SOLUTIONS, LLC is a software company. Lodestar is its product.

The company builds consumer software in areas where the existing products have quietly agreed to measure the wrong thing. Lodestar is the first of them, and it exists because of a specific observation about fitness apps: they compete on flattery.

Almost every one of them will tell you that you improved this week. They will find a metric that went up, award a streak for opening the app, or rank you against a population that includes everyone who downloaded it in January and stopped in February. None of that is a lie exactly. It is just that a measurement which can only go up is not a measurement. It is a reward, and a reward tells you nothing about where you stand.

So Lodestar was built the other way round. Strength is scored against published absolute standards rather than against other users, so the number means the same thing in ten years as it does today. Estimates are shown as ranges rather than as false precision. Where no credible standard exists, the app says so instead of inventing a tier. And the rank goes down as well as up, because a measurement that cannot fall is not worth having.

The company takes the same position on data that it takes on measurement. Lodestar has no advertising identifiers, no third-party analytics, and no data brokers. No user data is sent to any AI system, and that is a standing commitment rather than a current policy. The Privacy Policy states it in full.

Details

Company details

The legal entity behind this website and this product is NATIVE SOLUTIONS, LLC, a limited liability company formed in the State of Georgia.

The domain lodestarfit.com is owned and operated by NATIVE SOLUTIONS, LLC. This website is the company's official website.

Lodestar is a product of NATIVE SOLUTIONS, LLC. The Lodestar name and mark belong to the company.

Legal entity
NATIVE SOLUTIONS, LLC
Formed in
State of Georgia, United States
Website
lodestarfit.com, operated by NATIVE SOLUTIONS, LLC
Product
Lodestar, a strength training application
Email
Phone

For press, partnership or legal correspondence, the contact page has the same details and the response times we hold ourselves to.